Mumbai, October 7, 2026: In a first-of-its-kind collaboration, Chheda Specialities Foods Private Limited has brought together two familiar favourites—Chheda’s Chakli and Ching’s Secret Schezwan Chutney—in a new snack combination called the ‘OG Snack Pack’.
The collaboration brings together the traditional crunch of chakli with the spicy, garlicky flavour of Schezwan chutney, a pairing that has become a popular snack choice among consumers over the years.
Priced at ₹75, the new Chheda’s Chakli + Ching’s Schezwan Chutney OG Snack Pack is set to make the combination more convenient and accessible to consumers across India.
Chheda’s Chakli Meets Ching’s Schezwan Chutney
The idea behind the OG Snack Pack is rooted in a simple consumer habit: combining familiar snacks with flavours that add an extra kick.
Chakli, a traditional Indian savoury snack known for its crunchy texture and distinctive spiral shape, pairs naturally with the bold, spicy and garlicky profile of Schezwan chutney.
According to the brands, this combination has already found its way into homes, offices and everyday snack breaks, particularly across western India. The new collaboration brings the two products together in a single pack, allowing consumers across the country to enjoy the pairing conveniently.
₹75 OG Snack Pack to Be Available Across India
The Chheda’s Chakli and Ching’s Schezwan Chutney OG Snack Pack will be available through leading quick-commerce platforms, including Blinkit, Swiggy Instamart and Zepto, along with modern trade and general trade outlets across India.
With a price point of ₹75, the product is positioned as an accessible snack option for consumers looking for a convenient combination of traditional Indian snacks and contemporary spicy flavours.
Dharmik Chheda on the New Collaboration
Commenting on the launch, Dharmik Chheda, Director, Strategy & Operations, Chheda Specialities Foods Private Limited, said that the idea came from observing how consumers themselves create and enjoy food combinations.
“Some of the best food combinations don’t come out of a boardroom; consumers create them. Chakli with Schezwan chutney is one of those pairings we have seen people enjoy for years. So, instead of trying to invent something new, we thought, why not give an existing favourite its moment?” he said.
He added that Chheda’s and Ching’s are familiar names in Indian households and that bringing the two brands together was a natural progression.
The collaboration, he said, is intended to be simple, fun and focused on a combination that consumers already enjoy.
A Familiar Indian Snack Combination Gets an Official Pack
The launch highlights a broader consumer behaviour that has become increasingly visible in India’s snack culture: experimenting with familiar foods and creating new combinations.
From traditional namkeen and snacks to modern sauces and dips, consumers continue to customise their everyday snacking experiences according to their individual tastes.
The OG Snack Pack brings one such existing combination into an official packaged format, combining the traditional appeal of chakli with the spicy character of Schezwan chutney.
About Chheda Specialities Foods Private Limited
Chheda Specialities Foods Private Limited is a Mumbai-based food company with a portfolio spanning snacks and traditional food products under the Chheda’s brand.
The company operates five manufacturing units and employs more than 1,200 people, while processing approximately 120 tonnes of agricultural produce every day.
Its operations directly support more than 8,000 farmers, creating linkages with India’s agricultural ecosystem and local supply chains.
Chheda’s products are exported to more than 50 countries and are available across India through quick-commerce platforms, modern trade and general trade channels. The company also has a retail footprint of approximately 1.2 lakh outlets across Western India.
With a focus on quality, consistency, responsible sourcing and product innovation, Chheda Specialities Foods continues to develop its presence in India’s food and snack market as well as international markets.
Why the Chheda’s-Ching’s Collaboration Matters
The new Chheda’s Chakli + Ching’s Schezwan Chutney OG Snack Pack combines two recognisable food products in a format designed around an existing consumer preference.
By bringing traditional chakli and spicy Schezwan chutney together in one ₹75 pack, the collaboration offers consumers a ready-to-enjoy snack combination that blends familiar Indian flavours with a contemporary snacking experience.
The OG Snack Pack will be available across leading quick-commerce platforms and retail outlets in India.
