Hearzap, a pioneer in hearing care, has launched its latest hearing aid, Philips HearLink 50 miniRITE, in the Indian market. This product launch aims to revolutionize the industry with effortless and affordable hearing aids. Philips HearLink 50 miniRITE will be available across all of the company’s 130+ established stores.
With the company’s exclusive rights to it, Hearzap targets a significant market presence of approximately 50% in the financial year 2024-25. The Philips HearLink 50 miniRITE is one of the most advanced hearing aids available today and goes beyond amplifying sound. It enhances the entire hearing experience through AI-powered SoundMap technology that filters out background noise, highlights speech, and adapts to various environments.
“Having exclusive rights to Philips HearLink 50, we are ready to revolutionize the hearing aid market in India. By combining cutting-edge AI technology with user-friendly features, we’re confident that this product will appeal to a wide audience, including younger, tech-savvy individuals looking for smarter hearing solutions,” said Raja S., Founder and Audiologist at Hearzap. “Our goal is to make this innovative hearing aid accessible across metro and smaller cities, ensuring that every person facing hearing issues can benefit from the latest in hearing care.”
The AI-powered SoundMap and SoundGuide features in Philips HearLink 50 miniRITE transform hearing by simplifying social interactions in noisy environments. The device instantly adjusts to different places and provides the best quality sound possible. The small, lightweight, and rechargeable hearing device is integrated into modern-day life with a typical charging time of 1 hour, providing usage for a full day, or charging for 15 minutes, giving 4 hours of use within the busy current life.
In addition to Bluetooth LE Audio, the Hearing Link 50 miniRITE users can expect streaming of audio from smart devices and TVs for enhanced interaction with music, calls, and entertainment. The Philips HearLink 2 application also makes things easier, as people can control sound and streaming from their smartphones by using their smartphone as a remote control. Philips has been an icon of Health Technology for more than 130 years.
The company is projected to expand across 250 stores by 2026 and envisions accessible and affordable hearing care across the country. The launch of Philips HearLink 50 miniRITE is a milestone to this vision of Hearzap.
About Hearzap
Hearzap, headquartered in Hyderabad, is India’s leading hearing care provider known for its innovative approach to hearing care. The company operates over 130 locations nationwide, with a team of 600+ employees dedicated to improving the lives of over 1.2 million customers. As a pioneer in digital hearing care in India, Hearzap is committed to making cutting-edge technology accessible and affordable.
