User-Generated Content (UGC) is no longer a passing trend — it’s a proven strategy that’s helping brands connect, convert, and grow faster than ever. Adwalkers.in, India’s leading UGC ad agency, is at the forefront of this revolution, helping D2C brands drive real revenue with authentic, creator-led videos.
Why UGC Is Important
The modern Indian consumer no longer trusts overly polished brand ads. They want real stories, told by real people. That’s why UGC-style videos are dominating paid campaigns. In fact, UGC ads deliver up to 4X better click-through rates, hold viewer attention 2–3 times longer, and result in a 29% average increase in conversions.
Back in 2022, only 11% of Indian D2C brands used UGC in paid media. By 2025, that number has skyrocketed to over 68%. Brands across Instagram, Meta, and YouTube have adopted UGC because it’s cost-effective, trust-building, and highly scalable.
The Science Behind UGC Success
The strength of UGC lies in consumer psychology. When real users share their opinions or showcase how they use a product, it feels honest and relatable. This builds trust, encourages purchase intent, and removes the skepticism that often surrounds traditional ads. In India, where word-of-mouth still plays a powerful role, UGC acts as digital word-of-mouth at scale.
Additionally, UGC reduces ad fatigue. Consumers are less likely to skip or scroll past a UGC-style video, as it blends seamlessly into their feed and feels native to the platform they’re using.
How Adwalkers Is Helping Brands Win
Founded by Roshan Purohit along with co-founders Anshul Sharma, Shreyansh Agrawal, Anand Singh, and Rupesh Srivastava, Adwalkers was launched to challenge the outdated approach of traditional ad agencies. Instead of focusing on vanity, Adwalkers focuses on performance.
They’ve created a streamlined UGC production engine powered by a 15–20 member in-house expert team, including psychologists, copywriters, editors, and strategists. The agency has built a creator network of over 500 UGC specialists creators, trained to craft videos that don’t just look good — they sell. With fast turnarounds and data-led creative decisions, Adwalkers ensures that brands stay ahead of the curve.
These aren’t just actors or influencers, these are relatable storytellers who speak directly to your audience in a human, persuasive way. Adwalkers’ & thier creators ad videos have helped over 300 brands scale their digital sales with one clear goal — conversions.
What Makes Adwalkers Different
Unlike most agencies that dilute their service offering, Adwalkers does one thing and does it better than anyone — create UGC ad videos for performance marketing. Here’s what sets them apart:
- Exclusive focus on UGC content
- Real creators, not scripted actors
- Ad creatives tested and optimized for ROAS
- Proven results across 300+ D2C brands
- Faster turnaround than traditional agencies
Adwalkers doesn’t just offer UGC; it delivers UGC with purpose, precision, and power.
Why Any Company Should Choose Adwalkers
Choosing Adwalkers isn’t just about outsourcing content. It’s about plugging into a high-performance UGC machine that understands your sales funnel. Their team doesn’t just shoot videos — they research your audience, script to trigger buying behavior, and deliver videos that drive ROAS.
Whether you’re a bootstrapped startup or a scale-up preparing for funding, Adwalkers’ content can help maximize your marketing ROI without draining your budget. For companies seeking conversion-driven strategies in 2025, UGC by Adwalkers is the smart, scalable choice.
Brands That Trust Adwalkers
Adwalkers has partnered with over 500+ creators trusted by 300 brands across industries — from fashion and beauty to tech and healthcare. Their creator-led campaigns have been responsible for boosting click-through rates, reducing cost-per-acquisition, and improving customer engagement for some of the fastest-growing D2C businesses in India.
Their success stories prove that smart, authentic content will always outperform high-budget visuals with no real message.
The Team Behind the Success
Led by Roshan Purohit, the founding team includes:
- Anshul Sharma – Head of creator partnership
- Shreyansh Agrawal – Cheif marketing officer
- Anand Singh – Creative Director
- Rupesh Srivastava – Client success manager
Together, they’ve built Adwalkers not just as an agency, but as a growth partner.
Final Thoughts
In a world where attention is currency, Adwalkers helps brands break through the noise with content that converts. As more Indian companies shift towards performance marketing, UGC will become the backbone of every successful ad campaign.
You can contact them:
Number – 9348487019
Mail – official@adwalker.in
Website – adwalkers.in
