Chandigarh, December 9, 2025 – Tata Tea Premium Care has launched its latest campaign, a heartfelt celebration of the small yet meaningful gestures that reflect genuine care. The campaign is rooted in a simple belief: when we care for the people we love, that care should feel special—it should feel premium.
The new TVC beautifully brings this philosophy to life through an intimate, everyday moment. A husband, seeing his wife’s exhaustion after a long workday, chooses not a grand gesture but a deeply personal one: he replaces their regular tea with Tata Tea Premium Care. In that quiet, thoughtful act, a single cup of tea becomes a warm expression of love.
The narrative highlights that true care isn’t about extravagance—it’s about intention. And when that care is paired with natural ingredients and rich traditions, it becomes truly premium.
Puneet Das, President – Packaged Beverages, India & South Asia at Tata Consumer Products, commented:
“Today, many households are seeking not just great taste, but credible wellness cues in the choices they make. By combining Tata Tea Premium’s signature strong Assam blend with carefully selected natural ingredients like Ginger, Elaichi, Tulsi, Mulethi, and Brahmi—each known for their time-tested wellness benefits—Tata Tea Premium Care delivers both exceptional taste and the goodness of natural ingredients. It provides a more thoughtful, premium alternative to regular tea—reflecting care that is truly elevated. The new TVC brings this idea to life through a relatable moment, showing how choosing Tata Tea Premium Care transforms a simple chai break into an act of meaningful well-being.”
Experience Care That Feels Truly Premium: https://youtu.be/f6ysSaW8Z7Q
