New Delhi, 9th June, 2025 – The EPIC Brand Institute (EBI) is pleased to announce its global launch, along with the public release of its flagship framework, the EPIC Brand Map™ (EBM), an effective system created to deliver clarity, structure, and precision to brand building. The launch coincides with the first in-person training cohort scheduled for 9–11 June 2025 at the India Habitat Centre, New Delhi, followed by a second cohort in Dubai from 19–21 September 2025.
Originally developed in 2020, the EPIC Brand Map has been used by leading Indian business groups, including the Tata Group, Aditya Birla Group, Mahindra Group, Reliance Group, and HCL, as well as global multinationals such as Medtronic, Sun Life Financial, Walmart, Mars, Coca-Cola, and Nokia.
The EBM framework, created by Saurabh Uboweja, global brand strategist and founder of BOD Consulting, is now being made available to founders, marketers, consultants, and creative professionals worldwide through the newly established EPIC Brand Institute. Over a three-day immersive experience, participants will learn to craft their own strategic Brand Maps aligned with the EBM framework that emphasizes Evocativeness, Precision, Insight, and Clarity.
Saurabh Uboweja shared his excitement about the launch, stating, “We’re launching not just a course, but a global movement to empower founders and brand professionals with a practical system that demystifies brand strategy. After years of private application with legacy businesses and high-growth ventures, we’re excited to open up the EPIC Brand Map to a wider community.”
The New Delhi cohort will host 30 carefully selected founders and practitioners, while the Dubai edition will attract brand-led business builders from across the Middle East and South Asia.
About the EPIC Brand Institute (EBI)
The EPIC Brand Institute is a global center for brand clarity, founded to advance the practice of structured brand building through its flagship framework—the EPIC Brand Map™. EBI certifies professionals, trains organizations, and drives thought leadership across industries, helping brands become more Evocative, Precise, Insight-driven, and Clear. With a mission to make brand clarity accessible and actionable worldwide, EBI stands at the forefront of the next wave of global brand transformation.
