In light of the potential for religious tourism following the construction of the Ram Temple in Ayodhya, several companies are gearing up to open hotels in the area. OYO announced on Monday that it is planning to offer 400 properties in major religious destinations such as Ayodhya, Varanasi, Tirupati, and Katra-Vaishno Devi by the end of this year. OYO stated that the increasing interest in domestic travel and spiritual tourism has prompted the nationwide expansion of planned offerings in major spiritual locations.
OYO Ayodhya Plans: Properties to be Opened in Puri, Shirdi, Varanasi, and Amritsar, Search Increased by 350%
To capitalize on emerging business opportunities in the field of religious tourism, OYO has devised plans to open properties in Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi, and the Char Dham route. According to the statement, the search interest for Ayodhya has surged by up to 350% amid OYO’s announcement, coinciding with the grand inauguration of the Ram Temple on January 22.
OYO Ayodhya Plans: 50 Homestays Launched, Approximately 1,000 Rooms
Witnessing a growing number of pilgrims in Ayodhya, OYO has initiated 50 homestays, offering around 1,000 rooms. Ritesh Agarwal, the Founder and Group CEO of OYO, expressed optimism about the tremendous leap spiritual tourism is about to take in India. He stated, “The inauguration of the Ram Temple in Ayodhya is a testament to this. I will be personally present at this grand event to witness and be a direct witness to this excitement.”
Ayodhya currently has 126 tourism-related projects in progress, with an approximate total cost of around 4,000 crores INR. Nearly 50 renowned hotel companies have invested in significant projects in Ayodhya, including Taj, Marriott, Ginger, Oberoi, Trident, and Radisson.
