New Delhi, 15th October, 2025 – Pansari Group, one of India’s most trusted FMCG brands, has unveiled its heartfelt festive campaign, “This Diwali, Let’s Bring Back the Raunak”, celebrating the joy, unity, and spirit of local markets this festive season.
Celebrating Togetherness and Community Spirit
The campaign beautifully echoes its tagline — “Aap khushi se tyohaar manaye, iss Diwali aapki dukaan sajane ki zimedaari Pansari ki.” It highlights Pansari Group’s commitment to supporting neighborhood retailers, reflecting how every small shop contributes to the soul of India’s festive markets.
For generations, Diwali has symbolized light, love, and prosperity. Through this initiative, Pansari Group extends that warmth beyond homes and into the vibrant community of retailers, recognizing them not just as business partners but as family members who embody the true essence of Bharat’s market culture.
Lighting Up 20,000+ Retail Stores Across India
As part of the campaign, over 20,000 retailers across India are receiving festive kits — from traditional Vandanwars and Aarti books to Ganesh-Laxmi idols, sweets, and chai, transforming each store into a space of celebration.
In addition, the campaign provides marketing, logistical, and promotional support, empowering retailers to welcome customers with renewed enthusiasm and festive charm.
A Message from Leadership
Speaking about the initiative, Shammi Agarwal, Director at Pansari Group, said:
“Diwali is about happiness and togetherness. While diyas are lit by families at home, we’re lighting up our retailers’ stores, as they are our extended families. We want each shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Waali.”
Bringing Back the Festive Glow
Launched in October, the campaign will continue through Diwali, spreading joy across India’s bustling bazaars. Pansari Group aims to restore the festive glow to shopping areas, strengthen social bonds, and remind everyone of Diwali’s true spirit — celebrating together as one big family.
About Pansari Group
For over 60 years, Pansari Group has been a trusted name in India’s FMCG sector, promoting the joy of home-cooked meals and healthy living. With a strong focus on innovation and consumer needs, the brand continues to evolve with changing lifestyles while staying rooted in its tradition of quality and trust.
