Kolkata, India – August 2025: Kolkata, a city renowned for its cultural heritage and craftsmanship, has welcomed a new jewellery brand – Jeweltish, launched by Samajpati Industries Private Limited under the leadership of entrepreneur Sashanka Samajpati. With the tagline “Designed for All,” the brand promises stylish, elegant, and high-quality jewellery that is accessible to everyone.
From Finance to Fashion to Jewellery
The journey of Sashanka Samajpati is one of passion and reinvention. Beginning his career in finance and investments, he built strong business acumen before discovering his creative calling. His entry into fashion design led to the formation of Samajpati Industries Private Limited, a company acclaimed for its innovation and excellence.
Now, with the launch of Jeweltish, Sashanka expands his entrepreneurial vision. To him, jewellery is more than an accessory—it is an expression of identity and emotion. Jeweltish embodies this philosophy by blending artistry with inclusivity.
The Idea Behind Jeweltish
What makes Jeweltish unique is its inclusive promise—“Designed for All.” The collections will feature a wide range of designs, from minimal everyday pieces to bold statement jewellery for special occasions. Each creation strives to balance tradition and modernity, elegance and affordability, comfort and sophistication.
By reimagining jewellery as something meant for everyone—not just a luxury for the few—Jeweltish is set to redefine the market.
Why Kolkata?
Launching in Kolkata was an intuitive decision for Sashanka. The city’s deep-rooted artistic traditions and creative vibrancy align perfectly with the brand’s ethos of merging heritage with modern design. Kolkata provides the cultural foundation for a jewellery brand that seeks to build both beauty and emotional connection with its customers.
Looking Ahead
Jeweltish aims to expand across India through both online and offline channels, ensuring accessibility to a wide audience. The brand is also preparing to adopt sustainable jewellery-making practices, appealing to conscious consumers who value responsibility alongside aesthetics.
With Jeweltish, Samajpati Industries Private Limited embarks on a new chapter—one that celebrates inclusivity, creativity, and entrepreneurship. Under the vision of Sashanka Samajpati, Jeweltish is poised to emerge as a promising name in India’s jewellery industry.
