Mumbai, 16th September 2024: Streax Professional, a leader in salon products, has launched Huemagic, its latest no-ammonia hair colour innovation. The product was unveiled in Mumbai by brand ambassador Vaani Kapoor, marking another milestone in the brand’s journey to create advanced, cutting-edge hair colour solutions.
As a homegrown brand, Streax Professional understands the specific needs of Indian hair, offering products tailored to these requirements. Huemagic continues this legacy with a gentle, long-lasting, no-ammonia formula enriched with Vitamin Boost Technology for a fabulous finish and healthy hair.
Bollywood star Vaani Kapoor expressed her excitement about the launch, stating, “Huemagic Hair Colour is perfect for anyone seeking a shade that reflects their personality.”
Rochelle Chhabra, Head of Streax Professional, emphasized, “Huemagic empowers stylists and clients alike, offering a perfect balance of quality and safety.”
Priyanka Puri, Senior VP of Marketing at Hygienic Research Institute, added, “Huemagic redefines the hair colouring experience with its gentle, long-lasting formula, ensuring both beautiful colour and healthier hair.”
Huemagic brings a superior, salon-quality hair colouring experience to women across India, blending science with style for smooth, fabulous results.
About Streax Professional:
Launched in 2004 by Hygienic Research Institute, Streax Professional is a leading brand in the salon industry, known for its innovative products designed specifically for Indian hair types. The brand partners with over 40,000 salons globally, offering a wide range of hair colour solutions.
About Hygienic Research Institute Pvt. Ltd.:
Founded in 1957, HRIPL is a renowned Indian beauty and personal care company with a focus on hair care, skincare, and salon services. Known for its brands like Streax, Vasmol, and Florozone, HRIPL is recognized for its commitment to innovation and quality, with multiple accolades including Great Place to Work and Best Workplace for Innovation.
