New Delhi, 14 November: Summercool Home Appliances, one of India’s most trusted homegrown appliance brands, has entered into an exciting branding collaboration with the much-awaited Bollywood film De De Pyaar De 2, starring Ajay Devgn and Rakul Preet Singh. As part of this partnership, the brand has launched a new campaign titled “Summercool Life Bnaye Wonderful”, blending entertainment, innovation, and star power. The campaign features premium footage of the two actors from the film, scheduled for release on 14 November 2025, alongside Summercool’s advanced cooling solutions.
A Blockbuster Collaboration with a Stellar Cast
De De Pyaar De 2, directed by Anshul Sharma, brings together Ajay Devgn, Rakul Preet Singh, and R. Madhavan in a delightful romantic comedy filled with love, humor, and relationship dynamics. The film continues its predecessor’s legacy of exploring generational conflicts and modern-day relationships with wit and warmth.
Summercool’s ad campaign will be showcased in major cinema halls across India before the movie’s screening, ensuring strong on-ground visibility and deeper emotional connection with audiences. Leveraging the nationwide buzz around the film, the campaign mirrors the movie’s charm—fresh, youthful, and engaging.
Nationwide Rollout Across Platforms
The new Summercool film featuring brand ambassador Ajay Devgn and co-star Rakul Preet Singh is already live on television, trending on YouTube, and actively circulating across social media. Large hoardings and posters featuring the duo have also been installed across metro cities, giving the campaign robust outdoor visibility.
Inspired by the film’s effortless, breezy vibe, the campaign creatively aligns Bollywood glamour with the everyday comfort offered by Summercool’s cooling products.
A Celebration of Indian Creativity and Confidence
Mr. Ashutosh Gupta, Director – Sales & Marketing, Summercool Appliances Ltd., said:
“Our collaboration with De De Pyaar De 2 is not just a brand-film tie-up; it is a celebration of Indian creativity and confidence. As a homegrown brand, we are proud to associate with a film that resonates with today’s generation and reflects the spirit of modern India. Beyond visibility and entertainment, partnerships like these reinforce the strength of Indian brands built by and for Indian consumers. Through this campaign, we aim to showcase how innovation, trust, and emotion make Summercool a household name.”
Strengthening Brand Identity During Festive Season
The collaboration highlights Summercool’s ability to engage Indian audiences through energetic, youthful, and relatable storytelling. Launching during the festive and wedding season, the campaign positions Summercool as a smart, stylish, and dependable brand that understands the needs of Indian households.
With this strategic tie-up, Summercool continues to reaffirm its identity as a refreshing, homegrown brand that keeps India cool—both figuratively and literally.
