In today’s competitive food delivery landscape, standing out from the crowd is crucial for a restaurant’s success. Swiggy, India’s pioneering on-demand convenience platform, has launched a suite of off-app marketing solutions designed to elevate the presence and drive customer engagement for restaurant partners. This offering, accessible to partners PAN-India, aims to support restaurants in boosting their online brand presence by leveraging social media platforms such as Facebook, Instagram, and WhatsApp.
Swiggy’s new marketing services empower restaurant partners to build their online presence through influencer marketing, ads on social media (Facebook and Instagram), and WhatsApp marketing. By collaborating with top local food influencers and targeting Swiggy users with ads on Instagram and Facebook, restaurants can drive traffic to their menu pages on the Swiggy app. Combined with hyper-local and behavioral targeting, these strategies significantly increase brand visibility and customer engagement, ensuring a higher return on ad investment than traditional methods.
Talking about the rationale of the new service, Ajit Panigrahi, AVP of Restaurant Marketing and Growth at Swiggy, said, “Restaurants today face immense competition and need more than just great food to attract customers. Our new set of marketing services helps brands grow their customer base by combining the reach and engagement of channels like influencer marketing, social media, and WhatsApp and the ability to acquire new users through the Swiggy platform. With this, we bring the combined power of social media and Swiggy even to the smallest of the restaurant partners to solve for ‘restaurant growth’ – a key problem statement for the restaurant partners.”
Key Benefits for Restaurant Partners:
- Build Brand Presence with Influencer Marketing: For emerging brands, Swiggy simplifies the process of influencer marketing by facilitating access to a network of trusted influencers through verified agencies. These agencies ensure end-to-end management, from content creation to branding, reaching highly relevant local users on Instagram.
- Target Swiggy Users with Social Media Ads: Restaurant partners can now take advantage of sharper targeting through Instagram and Facebook ads, reaching Swiggy customers and directing high-intent users to their menu pages.
- Engage Customers on WhatsApp: Additionally, restaurants can engage Swiggy customers through branded WhatsApp messages and push notifications on the Swiggy app. This direct and personalized approach helps brands cut through the competition, especially during special events and festivals.
This initiative is part of Swiggy’s vision of creating a strong Restaurant Partner Ecosystem, providing support services and effective solutions to meet the challenges faced by the industry today. Previously, Swiggy announced ‘Staffing Support,’ an initiative to help partners hire ground staff at their setups. Additionally, Licensing Support was launched to help restaurants get new or renew licenses such as FSSAI, GST, and Trademark. Swiggy also introduced SmartLinks, a feature that allows restaurants to generate tailored marketing links for their promotions, further driving traffic and engagement.
This initiative is now live across India. Interested restaurant partners can participate by accessing this service via the Restaurant Services icon on the Swiggy Owner app.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 30+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fuelled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com.
