Mumbai, India: Approach Entertainment & Communications, a leading group specializing in PR, digital, integrated communications, and entertainment solutions, has been appointed as the official PR, digital, and entertainment partner for Camp Decent (2025)—a satirical Hindi comedy produced by UFI Productions.
Through its divisions—Approach Communications and Approach Entertainment—the group will execute a dynamic, multi-channel campaign to amplify the film’s bold narrative on gender equality and societal hypocrisy, ensuring widespread cultural impact and audience engagement.
About the Film: Camp Decent
Camp Decent is produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi serving as Creative Producer.
The film features an ensemble cast including Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. It follows Kumar, an ambitious filmmaker whose contradictory views on women are challenged by his witty friend Anahita, leading him on a transformative journey of self-awareness.
Blending sharp humor with poignant social commentary, Camp Decent uses satire to confront societal double standards, making it a must-watch for contemporary audiences. The film is directed by Sandeep Kumar Rana.
About UFI Productions
Based in Delhi and Mumbai, UFI Productions is a reputed production house with over two decades of experience in films, television, advertising, and digital media.
Founded by visionary filmmaker, producer, and singer Mujeeb-ul-Hassan, the company has delivered acclaimed projects such as Dekh Bhai Dekh (2009), Mantostaan (2017), Side A Side B (2018), Rabbi (2017), and San 84 Justice (2019).
“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer, UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”
Approach Entertainment & Communications’ Role
Under the partnership, Approach Entertainment & Communications will design and execute a 360-degree promotional strategy covering:
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PR and Media Relations
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Digital Marketing
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Celebrity Engagements
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Influencer Collaborations
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Branded Entertainment and Events
“We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes,” said Sonu Tyagi, Director, Approach Entertainment & Approach Communications.
“Our integrated strategy will ensure maximum visibility and engagement across platforms, driving both awareness and social impact.”
About Approach Communications
Approach Communications, a division of the group, will lead PR, digital marketing, and integrated communications for Camp Decent.
With a strong national presence across Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, the agency specializes in corporate, entertainment, healthcare, finance, education, and social sectors.
The company has been honored with multiple industry recognitions including:
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The Biz India 2010 Award (World Confederation of Businesses)
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Service Excellence Award (World Marketing Organization)
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PR Company of the Year Award (Business Tycoon Awards)
Renowned for client-centric strategies, Approach Communications delivers measurable results through creative storytelling and innovative campaigns.
About Approach Entertainment
Approach Entertainment will manage the film’s entertainment marketing, focusing on:
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Celebrity & Influencer Collaborations
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In-Film Promotions
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Branded Entertainment
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Experiential Events
Operating from Mumbai with a pan-India network, the division excels in celebrity management, film productions, corporate films, and film marketing. Known for its high-impact campaigns, it continues to connect brands and audiences through compelling storytelling.
Group Divisions and Initiatives
Approach Bollywood
A premier Bollywood and entertainment newswire, Approach Bollywood provides real-time updates, insights, and stories from the Indian film industry—empowering filmmakers, production houses, and brands with robust media visibility.
Go Spiritual
The group also runs Go Spiritual, a social and spiritual initiative focused on philanthropy, mental health, wellness, and social causes. Its programs include:
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Food Donation and Hunger Eradication
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Blanket Drives
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Mental Health Awareness
Go Spiritual operates Go Spiritual News Magazine & App, and is set to launch a Web TV and OTT platform for spiritual and wellness content. The initiative is also expanding into e-commerce and retail, emphasizing wellness, Ayurveda, and organic living.
About UFI Productions (At a Glance)
With over 20 years of experience in films, music, corporate videos, and documentaries, UFI Productions has collaborated with brands like Google AdWords, DLF, Haier, and international NGOs. Known for visually captivating and emotionally resonant storytelling, UFI Productions continues to push creative boundaries in the global entertainment landscape.
Conclusion
The collaboration between UFI Productions and Approach Entertainment & Communications marks a powerful partnership in socially conscious cinema. With Camp Decent, the teams aim to spark meaningful dialogue on gender perceptions and challenge social hypocrisy—delivering entertainment with purpose.
