- In a significant move toward omnichannel retail, Womancart also plans to launch a physical retail store in Jaipur within the next six to eight months
Jaipur, 13 January 2026: Womancart, India’s leading women-centric quick-commerce platform, has officially launched its hyperlocal delivery services in Jaipur, marking a strategic milestone in the company’s expansion across tier-2 cities. The launch brings two-hour delivery of beauty, personal care, fashion, wellness, and lifestyle products to the Pink City, addressing a significant gap in quick-commerce accessibility beyond metro markets.
Jaipur plays a strategic role in Womancart’s growth roadmap, as the company looks to bridge the convenience gap that often exists outside tier-1 markets. While quick-commerce adoption has largely remained concentrated in metro cities, Womancart is extending the same level of speed and service to tier-2 consumers who remain underserved. Through its two-hour delivery model, the platform aims to ensure that women in Jaipur experience the same ease of access as shoppers in larger urban centres.
Commenting on the expansion, Madhu Sudan Pahwa, Managing Director, Womancart, said, “Tier-2 cities represent not just an expansion opportunity but a fundamental shift in how we think about inclusive commerce in India. Women in these markets have the same aspirations and expectations for quality, convenience, and choice as their metro counterparts, yet they have been systematically overlooked by the quick-commerce revolution. Jaipur is our statement of intent. We are building infrastructure, investing in technology, and creating local employment because we believe these markets deserve dedicated focus, not an afterthought. Our omnichannel model, combining two-hour delivery with physical retail presence, is designed specifically for the trust dynamics and shopping preferences of tier-2 consumers. This is about establishing long-term leadership in a segment that will define the next wave of Indian e-commerce growth.”
The city’s cultural vibrancy and status as a major domestic and international tourist destination further enhance the opportunity. Womancart expects to serve not only local residents but also short-stay visitors who seek immediate access to beauty, personal care, fashion, and essential lifestyle products. This dual audience allows the brand to build awareness, encourage first-time trials, and strengthen recall among new customers visiting the city.
From a category standpoint, Womancart anticipates strong demand in skincare, driven by climate-related concerns around hydration, tanning, and sensitivity. Clothing and jewellery are also expected to see high traction, supported by Jaipur’s fashion-conscious and culturally rooted consumer base. Crockery is projected to perform well due to household consumption and gifting trends, while fragrances are emerging as a fast-growing category among younger shoppers looking for premium yet affordable options.
Womancart’s differentiation in Jaipur lies in its focused positioning and operational strength. As a platform designed specifically for women, it offers a carefully curated assortment across beauty, personal care, fashion, mom and baby, wellness, and home categories. Its two-hour delivery promise, which remains rare in tier-2 cities, is supported by an inventory-led model, transparent pricing, and verified products. This is complemented by a seamless digital experience that prioritises availability and trust.
The company is also investing in a strong local foundation to support the Jaipur launch. A dedicated warehouse has been set up to enable fast fulfilment, and Womancart is deploying its own fleet of trained delivery riders to maintain service quality and turnaround times. The expansion is expected to generate local employment across warehousing, logistics, retail operations, customer support, and supervisory roles, while also creating partnerships with local vendors and service providers.
In addition to quick commerce, Womancart plans to establish its first physical retail store in Jaipur within the next six to eight months. The store will function as both a retail destination and an omnichannel support centre, allowing customers to browse products in person while enjoying services such as online purchases with offline exchanges or returns. This integration of online and offline touchpoints is designed to strengthen customer confidence and long-term engagement in the market.
Early indicators from the Jaipur market have been encouraging, with consistent month-on-month improvement in order volumes and active users. While the city is still in a growth phase, rising repeat purchases and engagement across key categories reflect steady adoption. With its two-hour delivery promise, upcoming offline presence, and focus on trust-led retail, Womancart sees Jaipur as a strong long-term growth market within its national expansion strategy.
About Womancart
Womancart is a woman-first D2C and e-commerce platform that simplifies shopping for fashion, lifestyle, beauty, and home essentials. Combining digital convenience with an omnichannel retail presence, Womancart also pioneers quick commerce with India’s first 2-hour fashion delivery in select cities. Spanning categories such as apparel, jewellery, beauty, footwear, and home décor, and backed by a strong portfolio of homegrown brands, the platform delivers speed, choice, and reliability. Its integrated model across online platforms, physical stores, and premium outlets ensures a seamless shopping experience while upholding high standards of quality, operational efficiency, and customer trust.
