- Colors Cineplex Celebrates ‘Asli Yodha’ This Independence Day to Mark the World Television Premiere of Siddharth Malhotra Starrer ‘Yodha’
Mumbai, 10th August 2024: To celebrate the spirit of freedom and patriotism this Independence Day, Colors Cineplex is thrilled to announce the World Television Premiere of Siddharth Malhotra’s starrer ‘Yodha’ on 11th August at 8 PM. To mark this occasion, the fastest growing Hindi movie channel is celebrating the Asli Yodha, paying tribute to our nation’s true heroes.
‘Yodha’ conveys a powerful message of bravery and self-sacrifice, and Colors Cineplex’s ‘Asli Yodha’ campaign recognizes the immense contributions of those who elevate India on the global stage, showcasing their commitment and patriotism.
To further commemorate this occasion, Colors Cineplex is delighted to host Harmanpreet Kaur, Captain of the Indian Women’s Cricket team and the only Indian woman cricketer to score over 3,000 runs in both ODIs and T20Is. In the 2017 Women’s World Cup, she scored an astonishing 171 (not out) in the semi-final against Australia, setting the highest individual score by an Indian woman in World Cup and the highest individual score of all-time in Women’s World Cup. We will also have Col. Rajeev Bharwan of the Indian Army—who has always put his country first, demonstrating unparalleled dedication while commanding elite Infantry/Strategic Specialized Airborne Regiment. Additionally, Afroz Shah, an environmental activist and lawyer, who has been named the winner of the top environment honour by the United Nations and lauded by Hon’ble Prime Minister of India, Shri Narendra Modi for his cleanliness work at the Versova beach in Mumbai, to participate. Shah is best known for organizing the world’s largest beach clean-up project, which has grown into a movement that has inspired people around the world to clean up their surroundings. Their presence embodies the spirit of heroism celebrated by the ‘Asli Yodha’.
Rohan Lavsi, Head of the Hindi Movies cluster at Viacom18, said, “At Colors Cineplex, we are deeply honoured to celebrate the ‘Asli Yodha’, praising the bravery and dedication of our nation’s true heroes. By inviting remarkable individuals like Harmanpreet Kaur, Col. Rajeev Bharwan, and Afroz Shah, we aim to acknowledge their exceptional impact and patriotism. Our commitment is to showcase inspiring stories that resonate with the values of courage and sacrifice. Through ‘Asli Yodha,’ we honour those who elevate India globally and remind us of the profound effect of selfless service.”
An ‘Asli Yodha’ signifies exceptional dedication and sacrifice. These individuals, whether in defence, sports, or environmental activism, embody the strength and spirit of India, prioritizing their country above personal comforts and often risking their lives for the greater good.
Harmanpreet Kaur, Captain of the Indian Women’s Cricket team, said, “It is an honour to be recognized as an ‘Asli Yodha’ by Colors Cineplex. Cricket has always been more than a game for me—it’s a way to serve my country and make my fellow Indians proud. I share this recognition with every girl who dreams of wearing the Indian jersey.”
Col Rajeev Bharwan, Indian Army Veteran, says, “Being called an ‘Asli Yodha’ is a profound honour. Every soldier in the Indian Army serves with the sole aim of protecting our motherland and ensuring its safety. This recognition is not just mine but belongs to every brave soldier who stands guard at our borders.”
Afroz Shah, environmental activist and lawyer, best known for organizing the world’s largest beach clean-up project, said, “Being part of the ‘Asli Yodha’ campaign is a great privilege. Just as our beach clean-ups aim to restore and protect the environment, this campaign celebrates those who have dedicated their lives to serving and uplifting our nation. By highlighting these stories, Colors Cineplex inspires us all to contribute positively and embody the true spirit of bravery and resilience.”
Colors Cineplex is committed to showcases a diverse range of inspiring content, including successful properties like Hanuman, Bhediya, OMG 2, Rocky Aur Rani Ki Prem Kahani, Drishyam 2 and Tiger Nageswara Rao.
To build awareness, a 360-degree campaign on #AsliYodha is being unleashed across digital platforms, radio, and various social media channels, ensuring an expansive reach and unparalleled engagement.
Watch the first podcast of this series celebrating the #AsliYodha – https://www.youtube.com/watch?v=XLJ0wejtNUI
Join us on 11th August at 8 PM for the World Television Premiere of Yodha and celebrate the dedication and spirit of our true heroes.
