QUBA India, the Official Security Partner of Miss Universe India 2026, integrated its ALPHA Heavy Duty Digital Safe into the Grand Finale crown reveal in Jaipur.
The crown was secured inside the ALPHA safe before being brought onto the Grand Finale stage. The safe was accessed through a two-step authentication process, beginning with key access and followed by fingerprint authentication, after which the crown was unveiled before the audience.
The activation provided QUBA with a functional presence at the Grand Finale and demonstrated its intelligent security proposition through a live event moment.
The company said the integration was designed around its “Safeguarding the Crown”thought, connecting its expertise in security with the crown, one of the most important symbols of the pageant.
“ALPHA was entrusted with safeguarding the crown until the moment of its reveal,” said Dhiren Shah, Managing Director, QUBA. “Seeing that happen seamlessly on stage was a proud moment for us.”
The company has more than 16 years of experience in architectural hardware and intelligent security solutions.Its portfolio includes architectural hardware, digital locks, security safes and integrated solutions for residential, hospitality and project applications.
The Miss Universe India association gives QUBA an opportunity to introduce its security proposition to a wider audience while remaining connected to its core business.
The company’s approach at the Grand Finale was to make the product itself part of the experience rather than use the partnership solely for brand visibility.
The crown remained protected until the moment it was required on stage, giving ALPHA a direct and visible role in one of the event’s key moments.About QUBA IndiaQUBA India is a homegrown architectural hardware and intelligent security solutions brand with more than 16 years of experience.
Its portfolio includes architectural hardware, digital locks, security safes and integrated solutions for residential, hospitality and project applications. QUBA is the Official Security Partner of Miss Universe India 2026.
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