Mumbai, April 21: In a landmark move set to redefine premium haircare accessibility, Soulflower, India’s leading clinically-backed clean beauty brand, today announced a major expansion with Apollo Pharmacy – India’s most trusted pharmacy network. The brand’s availability will surge from 457 to 1,750 outlets, building one of the most extensive pharmacy-based distribution networks for premium haircare in India.
“At Soulflower, we believe clinically-proven haircare shouldn’t be a luxury,” says Ms Natasha Tuli, Co-Founder & CEO. “Unlike conventional beauty brands, our formulations are clinically tested, ECOCERT Cosmos Organic certified, cruelty-free and proven effective – a critical factor behind its acceptance in pharmacy shelves traditionally reserved for trusted healthcare essentials.”
As consumers increasingly prioritize evidence-backed solutions over marketing hype, pharmacies have become the new battleground for beauty brands. With its expansion into 1,750 Apollo Pharmacy locations, Soulflower strengthens its omnichannel strategy – marrying the credibility of pharmacy presence with the convenience of instant delivery via Quick Commerce.
The expansion follows Soulflower’s impressive market performance – commanding 33% share of Blinkit’s premium hair oil category and delivering 141% YoY volume growth. The brand’s clinically backed Rosemary range has emerged as a consumer favourite across platforms, driving rapid growth across quick-commerce, modern trade and retail pharmacy channels nationwide.
“Our vision is clear – clinically-proven, farm-to-face haircare that is accessible to every Indian,” concludes Ms Tuli.
About Soulflower: – For Soulflower, hair growth is a journey and it’s in it together with its customers. Soulflower is one of India’s leading ECOCERT Cosmos Organic Certified, ESG (Environment, Social & Governance) Compliant & Clean Beauty brands, specializing in offering efficacious & effective solutions to dandruff, hair fall, slow regrowth, and uneven, dark & dull skin. Soulflower believes its products should be accessible to all, without compromising on quality, ensuring only the best products reach its customers.
These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. Soulflower believes in utilizing the traditional knowledge of sustainable farming passed on through generations of local Adivasis in Rajasthan to deliver clean & effective hair growth and skin glow solutions.
Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarters is home to more than 20 cats & dogs and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Flipkart and more. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy, Instamart and more, helping customers get hair growth & skin glow essentials in minutes. Internationally, the products are available across USA, Australia, Singapore, Saudi Arabia, UAE, Japan & the UK. When it comes to finding out what’s best for customers’ hair & skin, Soulflower is here for them.
